Pricing & retainer moves
When a rival drops their floor or restructures retainers in your client's segment.
For agency owners and pitch teams
Walk into the pitch already a step ahead.
Track every competitor of every client, every week. SpotRivals turns competitor moves into pitch fuel, retention proof, and renewal arguments. One brief on Monday morning, every Monday, for every client you serve.
Start 14-day free trial See how it works
14-day free trial5-minute setupUp to 15 competitors on Pro
What we watch for every client
Six categories of competitive signal, scoped per account.
Each client gets its own watchlist and brief. Strategists only see what is theirs. Every signal is AI-classified and ready to drop into a QBR or pitch deck.
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New service tiers
Productized offers, fixed-price packages, growth-tier launches that target your accounts.
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Repositioning
Homepage rewrites, case-study refreshes, comparison pages that name your client by name.
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Hiring signals
What rivals are staffing for, where, at what seniority. Strategy reveals itself first.
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Content velocity
Sudden thought-leadership bursts that signal a market or vertical play before it lands.
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Trust & process
Certifications, methodology pages, and security claims appearing or disappearing.
Three things your strategists are missing
The competitive work clients think you are doing.
Every client account expects competitor monitoring. Almost no agency actually does it well, because nobody has eight uninterrupted hours a week to spend on it.
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01
Pitch fuel that lands the room
Open the pitch quoting a rival's homepage rewrite from last Wednesday. The prospect did not even know that change happened. You become the agency that noticed first.
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02
Retention proof for QBRs
Drop a competitor recap into every quarterly review deck. Show the work without doing the work. Renewals get easier when clients see you watching.
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03
Strategist hours, returned
Your team currently spends six to ten hours a week pretending to monitor competitors. Stop pretending. Spend those hours on creative, copy, or the next pitch.
Every client, every Monday
One brief per client, sitting in your inbox before standup.
No dashboard logins, no manual screenshots. Forward the brief into your client Slack, paste it into your QBR deck, drop it into the pitch doc.
Subject SpotRivals Weekly Brief - Client A: rival rebrand + comparison page
This week's headline
Your client's biggest rival rebranded the homepage and launched a feature-comparison page targeting Client A by name.
Key changes
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Critical Client A rival Homepage
Rebrand: new wordmark, new headline ("Built for teams like Client A").
Brief Client A today. Recommend a counter-positioning post within 14 days.
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Important Client A rival Comparison page
Published "Rival vs Client A" with feature matrix that hides three of Client A's strongest features.
Draft a public response page from Client A and request review by Friday.
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Worth noting Client B rival Pricing
Added "Starter" plan at half Client B's entry price.
Flag in next QBR. Plan a value-defence message for SDRs.
Pattern alert
Two clients' rivals made positioning moves this month. Expect at least one renewal conversation to surface this pattern.
Recommended action
Add competitor recap to every QBR deck this quarter. Make it a standing slide.
Why not just
Why not just check the rivals manually for each client?
Honest read on what most agencies are doing today, and why it costs more strategist hours than anyone admits.
| Approach | What it costs | The catch |
|---|---|---|
| Check rivals manually | 8-12 hours/week of strategist time | You forget. You miss things. By the time you spot the change it is two weeks old, and you only see what changed - not what to do about it. |
| Google Alerts | Free | Catches news mentions only. Misses every pricing change, feature update, and homepage rewrite. The signals that actually matter never trigger an alert. |
| Visualping / Hexowatch | $10-250/month | Tells you something changed. Cannot tell you what it means strategically or what you should do this week. Generic change detection, not competitive intelligence. |
| Crayon / Klue | $15,000+/year | Built for Fortune 500 with dedicated CI teams. Annual contract, sales call required, six-week onboarding. Wildly more than a small business needs. |
| SpotRivals | €49-99/month, no annual contract | Watches everything you point us at. AI explains what each change means and what to do. Five-minute Monday brief in your inbox. Cancel any time. |
From the founder
I built SpotRivals because I kept watching agencies promise their clients competitor monitoring that nobody on the team had time to actually do.
The tools that actually told them what changed cost $15,000 a year. The cheap ones just emailed "something changed" and left them to figure out the rest. SpotRivals is the version I wanted to use: one Monday brief, AI that explains the strategic angle, flat pricing because per-competitor billing makes you hesitate to add another rival, and no annual contract because if it doesn't earn its keep in 30 days you should be able to walk.
The trial is free for 14 days. The first competitor takes about 90 seconds to set up. The first brief lands the Monday after.
Misha Founder, SpotRivals
Questions agency owners ask
Things agency owners usually want to pin down.
Can I separate competitor sets per client?
Yes - that is what the multi-company layer is for. Each client lives in its own workspace, with its own competitor watchlist, its own brief, its own dashboard. Strategists only see the clients they are assigned to.
How does pricing work if I serve 12 clients?
The Pro plan covers up to 15 competitors total, which is enough for roughly five clients. For ten or more clients, the Team plan removes the cap and gives you a flat price - get in touch and we will scope it.
Can I export the brief into a client-ready report?
Yes. Pro plans include PDF export of the weekly brief and the dashboard activity feed, ready to drop into a QBR deck or client email.
Can I white-label the brief so my agency is the source?
White-label is on the Team plan. The brief goes out under your agency's name, your colors, and your domain in the from-address.
Can I add a strategist with view-only access?
Yes. Pro and Team plans support multiple seats with role-based access, so junior strategists can read briefs without changing competitor settings.
Be the agency that walks into Monday already a step ahead.
Set up the first client in five minutes. 14-day free trial, then €99/month for Pro.