Competitive intelligence, defined plainly.
A glossary for small business owners and operators. The terminology of competitive intel: how strategists, analysts, and pricing teams actually use these words, without the consultant-deck jargon.
15 terms 11 letter groups Last updated May 2, 2026
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Updated weeklyCompetitive intelligence
Knowing what your rivals shipped this week and what to do about it before Friday. Not a research project. A habit.
Hot topic 8 related
Competitor analysis
The deep-dive write-up on one or more competitors: positioning, pricing, product, likely next moves. The artifact, not the habit.
Common 8 related
Competitor monitoring
Watching competitor websites for the changes that signal strategy. Continuous and structural, not a one-off report. The habit, not the artifact.
Hot topic 8 related
Content velocity
Sudden spikes in a competitor's blog or content output. Usually signals a category they are about to enter, before any product or pricing reflects it.
Common 8 related
Weekly competitor brief
One email Monday morning. The headline change, the pattern across the week, and the recommended action. The Monday brief, in short.
Common 8 related
Win/loss analysis
The post-deal interview that asks why the prospect chose you, or didn't. The cheapest, most honest competitive intelligence a small team can collect.
Common 8 related
Reading about it is one thing. Knowing on Monday is another.
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